Gene Mullen - Berkshire Hathaway HomeServices Commonwealth Real Estate



Posted by Gene Mullen on 12/11/2018

Selling a house and getting a residence show-ready are two entirely different things.

If you list your house, homebuyers can evaluate it at their convenience. But merely listing a residence offers no guarantees.

Instead, a home seller may want to get his or her residence show-ready. Because if a house is show-ready, the likelihood increases that homebuyers will fall in love with this home as soon as they see it.

There are many quick, easy ways to get your home show-ready, and these include:

1. Clean and Declutter Your Home

Mop the floors, wipe down countertops and conduct various home cleaning tasks. That way, you can transform an ordinary home interior into an immaculate one.

Also, don't forget to declutter your residence as much as possible. If you evaluate your personal belongings, you can identify clutter and work to remove excess items from your house.

For those who need to get rid of clutter, you may be able to sell excess items at a garage sale or online. Also, you can donate excess items to local charities or give these items to family members and friends.

2. Revamp Your House's Exterior

Mow the front lawn, repair any cracked or damaged home siding and complete assorted home exterior improvements. By doing so, you can boost your house's curb appeal and help your home stand out to potential buyers.

Remember, your home's curb appeal may make or break a possible sale. If you allocate the necessary time and resources to revamp your house's exterior, you can increase the chance that a buyer will set up a home showing that could lead to a home sale.

3. Perform Last-Minute Touch-Ups

The final hours before a home showing can be stressful. Fortunately, if you know how to perform myriad last-minute touch-ups, you can boost the likelihood that your residence will make a great first impression on buyers.

Opening the blinds is a great way to brighten up your house prior to a showing. Furthermore, you should empty any trash bins to minimize the risk that unpleasant odors may emanate throughout your home.

Clearly, there's a lot that you can do to get your house show-ready. And if you need extra help as you sell your house, you may want to collaborate with a real estate agent as well.

A real estate agent is a housing market expert who understands what it takes to get a house show-ready. He or she is happy to provide home showing recommendations to ensure that you can stir up plenty of interest in your residence.

Of course, a real estate agent provides plenty of assistance throughout the home selling process too. This housing market professional will help you craft an engaging home listing, promote your residence to potential buyers and negotiate with a buyer's agent on your behalf. He or she will even respond to your home selling concerns and queries.

Prepare your house for a showing Ė use the aforementioned tips, and you should have no trouble getting your residence show-ready.




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Posted by Gene Mullen on 11/6/2018

If you plan to sell your house, you likely will need to craft a home listing. As such, you may want to put together an outline of the information that you'd like to include in your home listing to optimize its effectiveness.

Now, let's take a look at three things that every seller should include in his or her home listing.

1. Home Price

The price of your home likely will play a major role in how quickly your residence stirs up interest from homebuyers, and for good reason.

If you offer a competitive price for your residence, you should have no trouble generating substantial interest in your house as soon as it becomes available. Comparatively, if your home is overpriced, your risk alienating potential buyers. Or, if your residence is underpriced, you may miss out on an opportunity to maximize the value of your house.

Performing a home appraisal often serves as a great way to get an accurate valuation of your house.

Also, look at the prices of comparable houses in your city or town. This will help you understand how your residence stacks up against the competition so that you can price your home accordingly.

2. A Detailed Home Description

What sets your house apart from other residences? Ultimately, if you create a detailed description of your home's features, you can increase the likelihood of a fast, profitable home sale.

When you put together a detailed description of your home, be honest. That way, you can empower homebuyers with the insights they need to determine whether your residence is right for them.

In addition, copy edit your home description before you publish your home listing. Because if your home description is littered with grammatical errors, these mistakes may drive potential buyers away from your residence.

3. Nearby Attractions and Landmarks

If your home is located near amusement parks, national monuments, schools or other popular attractions or landmarks, you should incorporate this information into your home listing. By doing so, you can further differentiate your residence from the competition.

Don't forget to provide details about how far away your home is located from nearby attractions and landmarks too. For instance, if your house is only a 5-minute drive from a top local park, you should include this information in your home listing.

If you want to get the most out of your home listing, it pays to hire a real estate agent as well. With a real estate agent at your side, you can create an in-depth home listing that will hit the mark with prospective buyers.

A real estate agent understands exactly what it takes to create an effective home listing. He or she will learn about your residence and your home selling goals and ensure that your home listing stands out from others.

Ready to craft an engaging home listing? Use the aforementioned tips, and you can boost your chances of creating a terrific home listing in no time at all.





Posted by Gene Mullen on 10/30/2018

If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential Ė and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.





Posted by Gene Mullen on 10/23/2018

Is now the right time to lower the asking price for your residence? If you've studied the housing market closely, set an aggressive price for your home and are still struggling to generate interest in your residence, the answer to this question may be a resounding "Yes."

Ultimately, there are many reasons why you may want to consider lowering the asking price for your house, including:

1. It has been many weeks or months since the last home showing.

Although your home listing initially may have stirred up plenty of interest, homebuyers have shied away from your residence over the past few weeks or months. Thus, there may be no time like the present to lower your house's asking price to widen your net of prospective homebuyers.

Reducing your house's asking price by even a few thousand dollars may help you generate interest in your residence. And in the days following a price drop, you may notice a significant increase in the number of requests for home showings as well.

2. Your home asking price no longer corresponds to the current real estate market's conditions.

A seller's market can quickly morph into a buyer's market. As such, you should evaluate the real estate sector regularly to ensure your home asking price corresponds to the current housing market's conditions.

Take a look at available houses that are similar to your own Ė you'll be happy you did. This housing market data can help you determine if your house is priced appropriately based on the competition.

Also, examine the prices of recently sold houses in your city or town. That way, you can see how long these residences were available before they sold, find out whether you're operating in a buyer's or seller's market and plan accordingly.

3. You need to sell your house as soon as possible.

If you face a time crunch to sell your home, you should establish an aggressive price for your residence from the get-go. However, if you fail to generate substantial interest in your residence, you may need to act fast to lower your home asking price to meet your deadline.

For those who want to avoid the possibility of lowering a house's asking price, it often pays to work with a real estate agent. This housing market professional can help you establish a fair, competitive price for your residence, one that should help you stir up significant interest in your home.

In addition, a real estate agent will work with you throughout the home selling process. He or she will set up home showings, host open houses and negotiate with homebuyers on your behalf. Perhaps best of all, a real estate agent is happy to respond to your home selling questions and ensure you can make informed home selling decisions.

Before you lower your home asking price, consult with a real estate agent. By doing so, you can get the expert home selling advice that you need to determine whether to wait out the current housing market or reduce the price of your residence.





Posted by Gene Mullen on 10/9/2018

If you're ready to sell your home, you may wonder if the time is right. Timing is truly everything when youíre selling a home. If you have some flexibility, it might be a good idea to wait to sell your home. Even with time constraints, there are a few strategies to employ that can help you find the sweet spot in your time frame.


The Month Matters


Itís widely accepted in the real estate community that the best time to sell a home is in the spring. Since people want to get moved in over the summertime, May could be the best month of the year to put your home on the market. 


Why Spring?


Springtime offers favorable weather conditions in most places. The good weather means that itís easy for buyers to get to open houses. Homes will also look more attractive with green grass and flowers blooming. Parents also want to get their kids settled into a new home and new neighborhood over the summer months before they start a new school. 


Competition


The favorable conditions along with the urgency of springtime buyers translate into more competition which equates to a better price tag for your home because buyers are willing to pay more due to the anxiety of wanting to find a place. 


The Day Of The Week Matters


Most buyers start looking for homes when they have free time which is generally on the weekend. That means the end of the week- preferably a Thursday- is a good day to pick to list your home. Homes that were listed earlier in the week will be farther down on the search page. Buyers will be more likely to see your listing first the later in the week that itís listed.   


Consider Your Needs


While timing is a good marketing strategy to sell your home, you need to go by your own timeline. If you need to move due to a job change or other life circumstances, you canít wait to sell. There are pros to selling during many different times of the year; it just may not be as busy or competitive on the buyerís side of things. Selling your home fast might not be a sure thing. No matter what time of year you decide to sell your home, just make sure itís inviting to buyers.         




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